Open to work · Immediate joining

Deepanwita Purkayastha

Associate Product Manager passionate about building 0→1 products, solving user problems, and shipping meaningful outcomes.

Get in touch → LinkedIn View work ↓

Work

Projects & Prototypes

🍽️
Live product · Deployed on Cloudflare Pages
Consumer App AI-built Live
LocalBite

Food discovery app for travellers exploring India's street food culture. Covers 10+ cities and 30+ dishes, with Google Maps integration for navigation and Zomato/Swiggy affiliate links for ordering. Built independently with AI tools — no engineering dependency.

Live app →
📊
B2B product concept · Live prototype
B2B Dashboard Product Concept Live
Trackly

Vendor management dashboard for small travel agencies to track payments, booking statuses, and vendor performance. Built to demonstrate B2B product thinking — filterable vendor list, booking status breakdown, and monthly payment volume chart.

Live prototype →
🚗
Product work · Droom Technology
Funnel Optimization 0-to-1 Marketplace
Droom: Booking & Marketplace

Owned the Rental booking funnel and Care platform launch at Droom. Reduced booking journey from 5 steps to 1, improved conversion by 18%, cut login drop-off by 30%, and launched Care 4 weeks ahead of schedule. Also built a CMS platform that scaled to 1,000+ pages without engineering.

LinkedIn →

Career

Work Experience

Apr 2025 – Present
DROOM TECHNOLOGY
Associate Product Manager
  • Owned 0-to-1 development of Care, Droom's vehicle servicing platform — delivered production-ready 4 weeks ahead of schedule
  • Identified booking funnel drop-offs via heatmap and GA4 analysis — drove 18% conversion uplift and 24% bounce rate reduction
  • Defined and drove execution of 10+ API integrations across payment, auth, and booking — reduced user journey from 5 steps to 1, cutting login drop-off by 30%
  • Built a self-serve Strapi CMS platform enabling business teams to launch 1,000+ campaign pages without engineering dependency — drove 24% organic traffic growth
  • Resolved a critical GA4 tracking failure via GTM audit, restoring accurate attribution and funnel analysis across the platform
  • Defined and drove execution of 10+ API integrations across payment, authentication, and booking workflows
Apr 2024 – Jun 2024
DROOM TECHNOLOGY
Product Management Intern
  • Conducted user research using Firebase analytics, 120+ surveys, and interviews to identify navigation and content gaps
  • Redesigned MyDroom landing page using engagement data and Figma wireframes — reduced bounce rate by 15%

Stack

Skills & Tools

Product
0-to-1 Development Funnel Optimization PRD Writing User Research API Integrations Roadmap Planning Agile & Scrum Stakeholder Management OpenProject
Analytics
GA4 Firebase Microsoft Clarity Looker Studio GTM
AI Tools
Claude ChatGPT Cursor Bolt Replit Lovable Perplexity
Design & CMS
Figma Strapi CMS Notion

Background

Education

PGDM · Marketing
Great Lakes Institute of Management, Gurugram
2023 – 2025
B.Sc. (Hons) · Chemistry
Gurucharan College, Silchar
2020 – 2023

Achievements

2024
Pre-Placement Offer · Droom Technology Secured full-time APM role based on internship performance
2025
Ranked 1st · Great Lakes Institute of Management Top of batch across 286 students in Term 5
2024
Vichaar'24 Winner · IIM Lucknow National level article writing competition
2023
Lean Six Sigma Green Belt · KPMG India